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The days of the Jersey Shore TV series and binge drinking on the boardwalk are over in Seaside Heights, where the mayor is on a mission to rebrand the Shore town as a family friendly destination.

Starting with converting the sites of former beachfront bars and nightclubs focusing on quality of life issues, and even boosting the age requirement to get a short term rental.

Melissa Rose Cooper has the story.

We make the boardwalk a part of our everyday walk and we come and get drinks.

We get our Playa Bowls, we see entertainment.

That's great.

Kimberly Lalley and her husband love visiting Seaside Heights.

For years, the Jersey Shore town has been a central part of their summer vacations.

Every summer and every day that we can.

We're pretty much regulars.

You see the same people, which is really nice, too.

But then you also get to see, like families coming in.

It's nice.

We like it.

The kind of family friendly atmosphere Mayor Tony Vaz enjoys seeing.

But he says years of rowdy behavior by teens and young adults has given the area a bad reputation.

Drinking in public, underage drinking and so forth.

It was affecting everyone because people that came down for a summer kind of were frightened that they didn't know what was going to happen at night or when it got darker or they were fearful of something happen to them.

Injuries or attacks or verbal.

So Vaz working to boost Seaside Heights is a welcoming family destination.

Plans are in motion to redevelop this area along the boulevard where three former nightclubs once stood into a thriving, mixed use development, complete with apartments, shops and restaurants.

The town is also implementing new guidelines to curb disorderly conduct.

We changed the rental rules of certain times of the year, with the exception of April to June 30th.

You must be 21 years of age to rent in that period that I just mentioned.

Otherwise, it's 18.

But we've worked with our landlords our motel owners, and we're gearing all our rentals to basically families.

We bring kids down, they come down, but they're going to learn that they're not.

This isn't the seaside of half a dozen years ago.

It's a different community.

We're not going to tolerate at 2:00 in the morning, beer parties Those days are over.

Seaside has always gotten a bad rap for some reason, but this is a great place to come through.

I've been to every boardwalk in New Jersey, and this boardwalk is very family friendly.

There's a lot to do for families.

The stores are very cleaned up and nice.

Peter LaRosa has been managing a store on the Seaside boardwalk for 30 years.

He says even though some people complain about there being disruptions, it doesn't take away from the town's beauty.

There's bad apples in every bunch, you know.

You mean you can't go to every town and say, you know, there's sometimes there's a bad seed, and if one bad bunch comes, it doesn't mean that the whole town is not family friendly.

Jenny Larsen has been coming here since she and her husband were in their twenties dating.

Two kids later.

She says their visit is always fun for everyone.

I have not seen any issues.

I know that a lot of people say in the daytime, you know, it's very more firmly oriented.

But I don't think there's anything wrong with a little nightlife.

So, you know, as long as everyone's safe and having fun, I think it's great.

Yes, you can have a drink, you can dance.

We we're all for this.

We want you to come down bring your partner, your spouse, your friends, dance, drink, understand we don't want fights.

This is not a nightclub atmosphere.

Dance.

Have fun.

That's what you're here for.

And the mayor says the town has already seen positive changes since the age for short term rentals was raised.

He hopes redeveloping the area will be the next steps in making Seaside Heights enjoyable for everybody.

For NJ Spotlight News, I'm Melissa Rose Cooper